Digital Marketing Specialist

Job Summary:

We are looking for a results-driven Paid Digital Marketing Specialist to plan, execute, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and e-commerce marketplaces (Amazon, Flipkart, etc.). The role focuses on maximizing ROI, generating qualified leads for dealers and distributors, and boosting product sales while aligning digital marketing initiatives with overall business goals.

Key Responsibilities:

• Plan and execute paid campaigns on Google Ads, Meta, LinkedIn, trade portals, and marketplaces.
• Optimize campaigns to maximize ROI, product sales, and quality lead generation.
• Generate qualified leads for dealers, distributors, and bulk orders.
• Collaborate with sales, e-commerce, and distributor teams to support channel partner growth.
• Track, analyze, and report campaign performance with actionable insights.
• Use analytics tools (Google Analytics, Data Studio, etc.) to monitor results and recommend improvements.
• Stay updated on digital marketing trends in electronics and manufacturing industries.
• Prepare regular performance reports and dashboards for management.

Key Requirements:

• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and analytics tools.
• Strong analytical and problem-solving skills.
• Experience in lead generation and performance marketing.
• Ability to collaborate with cross-functional teams.
• Google Ads / Meta certifications are a plus.