JOB BRIEF

    a. Job Title                          : -                         Marketing Executive

b. Department                              : -                    HRM Department

c. Hierarchy Level                       : -                         Middle Management

d. Gender Preference                : -                    Male/Female

e. Age Preference                       : -                          20+ Years, Married/Unmarried

f. Pay Structure                            : -                         15000-25000/- per month

g. Reporting to                              : -                        Administrative officer

JOB BRIEF

A Digital Marketing Executive is a professional who is responsible for maintaining a brand's online presence and sales by working on various marketing campaigns. Their duties include researching, strategizing with other professionals and creating content for successful campaigns.

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

PRIMARY RESPONSIBILITY

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Recruitment help for HR department

EDUCATION

a. Minimum Education :- Graduate in any discipline/MBA/BBA

b. Technical Education :- Advanced MS office,

EXPERIENCE

a. Minimum Experience :- 1 year

b. Minimum Experience :- 1Year in Corporate

BEHAVIROUAL & TECHNICAL SKILLS

a. Proven working experience in digital marketing

b. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

c. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

d. Experience in optimizing landing pages and user funnels

e. Experience with A/B and multivariate experiments

f. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

g. Working knowledge of ad serving tools (e.g., DART, Atlas)

h. Experience in setting up and optimizing Google Adwords campaigns

i. Working knowledge of HTML, CSS, and JavaScript development and constraints

j. Strong analytical skills and data-driven thinking

k. Up to date with the latest trends and best practices in online marketing and measurement

1. What does a Digital Marketing Executive do?

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.