Sales & Marketing Executive

A Solar Rooftop Solutions Sales Executive acts as the bridge between technical engineering and the end customer (residential, commercial, or industrial). The role requires a unique blend of **consultative selling**, **technical feasibility assessment**, and **financial literacy**.

## 🛠️ Key Responsibilities

The day-to-day work is split between field visits, technical coordination, and relationship management.

* **Lead Generation & Prospecting:** Sourcing new customers through cold calling, field visits, and digital outreach. In the Indian market, this often involves targeting residential societies, factories, and institutions.

* **Site Feasibility Assessment:** Conducting initial site visits to evaluate roof area, orientation, and potential shading issues.

* **Customized Proposal Development:** Working with the technical team to design a system that meets the client's energy needs. This includes preparing **ROI (Return on Investment)** reports and payback period analysis.

* **Navigating Subsidies & Policies:** Educating clients on government schemes (like the **PM Surya Ghar: Muft Bijli Yojana**) and state-specific net-metering regulations.

* **Liaisoning:** Coordinating with DISCOMs (electricity boards) for net-metering applications and internal operations teams for installation.

* **Sales Closing & CRM Management:** Negotiating contracts and maintaining accurate records of the sales pipeline in tools like Salesforce or HubSpot.

## 🌟 Essential Skills

### Technical & Professional Skills

* **Solar PV Knowledge:** Understanding the difference between Monocrystalline and Polycrystalline panels, On-grid vs. Off-grid systems, and inverter technologies.

* **Financial Acumen:** Ability to explain complex financial benefits, including tax depreciation (for B2B), subsidies, and electricity bill savings.

* **Design Software Literacy:** Basic familiarity with tools like **PVsyst**, **HelioScope**, or Google Earth for preliminary roof measurements.

* **Market Intelligence:** Staying updated on ever-changing government policies and competitor pricing.

### Soft Skills

* **Consultative Selling:** Unlike retail sales, solar is a long-term investment. You must act as a "consultant" rather than a "pusher."

* **Simplifying Complexity:** The ability to explain technical jargon (kWp, net-metering, PV degradation) in simple terms to a homeowner.

* **Persistence & Negotiation:** Solar sales cycles can be long (1–3 months). Persistence in follow-ups is critical.

* **Local Language Proficiency:** Essential for building trust, especially in the residential and agricultural sectors.

## 📈 Key Performance Indicators (KPIs)

| Metric | Description |

| --- | --- |

| **Conversion Rate** | The percentage of site surveys that turn into signed contracts. |

| **Total Capacity (kW)** | Total solar load sold (e.g., Target of 100kW per month). |

| **Lead Response Time** | How quickly you contact a prospect after they inquire. |

| **Customer Satisfaction** | Post-installation feedback and referral rate. |

**Would you like me to draft a professional Resume Summary or a Cover Letter specifically tailored for this role?**