Digital Marketing Manager

Job Title

Digital Marketing Manager

📍 Company

Akash Blowers Private Limited

📍 Location

Bahadurgarh, Haryana, India (or as applicable)

📌 About the Company

Akash Blowers Private Limited is a leading industrial blower manufacturer delivering high-performance engineered solutions for air movement, sludge dewatering, and vacuum applications. With decades of industry expertise, we serve a wide range of sectors with reliable products and strong after-sales support. 

🎯 About the Role

We are seeking a strategic and creative Digital Marketing Manager to lead and grow our online presence, drive qualified leads, and build brand visibility across digital platforms. The ideal candidate will have experience in crafting and executing data-driven digital campaigns for B2B/industrial products.

🧠 Key Responsibilities

* Develop and implement a comprehensive digital marketing strategy to support sales goals.

* Manage and optimize SEO, SEM (Google Ads), and paid social campaigns.

* Plan, create, and publish engaging content (email newsletters, social media, videos) aligned with audience interests.

* Analyse performance metrics using tools like Google Analytics and CRM data to improve campaign ROI.

* Coordinate with the sales and product teams to align digital activities with business objectives.

* Grow and maintain website performance, leads forms, and conversion funnels.

* Oversee social media strategy and interaction on platforms (LinkedIn, YouTube, etc.).

* Manage external vendors and service providers (SEO agencies, ad networks).

📘 Required Skills & Qualifications

* Bachelor’s degree in Marketing, Business, Communications, or related field.

* 3–6 years of digital marketing experience, preferably in B2B/industrial sectors.

* At least 2 years of experience handling agencies and getting the job done attitude.

* Strong knowledge of SEO, Google Ads, and social media advertising.

* Familiarity with digital analytics, CRM, email automation, CMS platforms (e.g., WordPress).

* Excellent content-writing and communication skills.

* Ability to analyse data and make strategic decisions.

* Creative mindset with attention to detail.

📈 Experience

Minimum 3+ years in digital marketing, preferably with experience in industrial manufacturing or engineering products.

🎓 Education

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

🕐 Work Type

Full-time 

💼 Reporting To

Head of Marketing / Senior Management

💰 Salary

Competitive, as per industry standards (depending on experience & skills)

🚀 Why Join Us

* Be part of a growing engineering brand with strong market presence.

* Opportunity to lead digital strategy and drive measurable business impact.

* Collaborative work culture focussed on innovation and performance.