Digital Marketing Executive

A Digital Media Executive is responsible for developing, implementing, and managing online marketing campaigns that promote a company’s products and services. The role involves enhancing brand awareness, driving website and social media traffic, and generating leads or sales through various digital platforms.

Key Responsibilities:·        Plan and execute digital marketing campaigns across platforms such as Facebook, Instagram, Google Ads, YouTube, and other social channels.

·        Manage company social media pages – create engaging posts, respond to followers, and track performance metrics.

·        Develop and maintain content calendars for digital promotions, product launches, and brand campaigns.

·        Monitor and analyze campaign performance using tools like Google Analytics, Meta Business Suite, and other reporting dashboards.

·        Collaborate with the creative team to design visuals, videos, and advertisements.

·        Conduct market research to identify trends, new opportunities, and competitor strategies.

·        Optimize paid ads and content to improve engagement and ROI.

·        Coordinate with sales and product teams to align digital promotions with company goals.