Digital Marketing Manager

Job Summary:

We are looking for an experienced Digital Marketing Manager who can plan, execute, and optimize online marketing campaigns across Google Ads, SEO, and Facebook/Instagram Ads. The ideal candidate should have strong analytical skills, hands-on experience in paid campaigns, and the ability to drive measurable results.

• Key Responsibilities1. Google Ads ManagementPlan, create, and optimize campaigns across Search, Display, Shopping, and YouTube.
• Perform keyword research, competitor analysis, and bid optimization.
• Monitor daily performance and adjust strategies for maximum ROI.
• Create detailed performance reports and insights.
• 2. SEO (Search Engine Optimization)Develop and implement on-page and off-page SEO strategies.
• Conduct keyword research and optimize website content, meta tags, and landing pages.
• Improve website ranking, organic traffic, and domain authority.
• Manage technical SEO elements like site audits, page speed, indexing, and crawl issues.
• 3. Facebook & Instagram AdsPlan and execute paid campaigns on Facebook and Instagram.
• Create audience segments, manage retargeting campaigns, and optimize performance.
• Test creatives, ad copies, and placements to improve conversions.
• Track KPIs such as CTR, ROAS, cost per lead, and conversions.
• 4. General Digital Marketing ResponsibilitiesDevelop overall digital marketing strategies aligned with business goals.
• Work with the creative team for ad creatives, landing pages, and video assets.
• Track marketing budgets and ensure effective cost utilization.
• Analyze campaign data and provide performance insights and recommendations.
• RequirementsBachelor’s degree in Marketing, Business, or related field.
• 3–7 years of experience in Digital Marketing.
• Proven expertise in Google Ads, SEO, and Facebook Ads.
• Strong understanding of analytics tools: Google Analytics, Search Console, Tag Manager.
• Experience with SEO tools: SEMrush, Ahrefs, Moz (preferred).
• Strong analytical, communication, and project management skills.
• Ability to work independently and drive performance results.
• Preferred SkillsKnowledge of landing page optimization (A/B testing, CRO).
• Experience in email marketing & automation tools (Mailchimp, HubSpot).
• Basic understanding of WordPress or website CMS.