BTL Operation And Project Manager

Job SummaryThe BTL Operations & Project Manager will be responsible for planning, executing, and managing Below-The-Line (BTL) marketing projects end-to-end. This role involves handling on-ground activations, coordinating with vendors and internal teams, managing timelines and budgets, and ensuring flawless execution of campaigns as per client requirements.

Key Roles & ResponsibilitiesProject Planning & Execution

• Plan and execute BTL campaigns including activations, roadshows, events, kiosks, sampling, and promotions
• Create detailed project plans, timelines, and execution checklists
• Ensure campaigns are delivered on time, within scope, and within budget

Operations & Vendor Management

• Coordinate with vendors, fabricators, printers, promoters, and logistics partners
• Negotiate costs and manage vendor payments and documentation
• Ensure availability of manpower, materials, and permissions at execution sites

Team & Manpower Management

• Recruit, train, and manage promoters, supervisors, and field staff
• Allocate manpower as per campaign requirements
• Monitor on-ground performance and resolve real-time issues

Client & Stakeholder Coordination

• Act as the single point of contact for clients during project execution
• Share execution plans, daily reports, and post-campaign reports with clients
• Handle client feedback and ensure service quality

Reporting & Documentation

• Prepare daily activity reports, execution photographs, and completion reports
• Maintain project MIS, cost sheets, and vendor records
• Conduct post-campaign analysis and improvement planning

Compliance & Quality Control

• Ensure brand guidelines and SOPs are followed at all activation sites
• Maintain safety, legal, and operational compliance during executions
• Required Skills & QualificationsBachelor’s degree in Marketing, Management, or a related field
• 3–7 years of experience in BTL marketing, operations, or project management
• Strong experience in on-ground activation execution
• Excellent coordination, negotiation, and problem-solving skills
• Ability to handle multiple projects simultaneously
• Willingness to travel extensively and work flexible hours