Business Development Executive (BDE)

Business development executive for a Multispeciality hospital. Apex Multi speciality hospital, near reva university, bengaluru. 64.

• 🏥 Core Responsibilities1. Patient Acquisition & GrowthDevelop strategies to increase patient footfall
• Promote hospital services (specialties, surgeries, diagnostics)
• Build referral networks with:
• Local doctors and clinics
• Corporates and insurance providers
• 2. Corporate & Institutional Tie-upsPartner with companies for:
• Employee health checkups
• Annual health packages
• Emergency medical support agreements
• Maintain relationships with TPAs (Third Party Administrators) and insurers
• 3. Marketing & PromotionPlan and execute campaigns:
• Health camps
• Awareness programs
• Digital marketing initiatives
• Coordinate with marketing teams for branding and outreach
• 4. Relationship ManagementMaintain strong relationships with:
• Patients and families
• Doctors (internal & external)
• Corporate clients
• Handle feedback and ensure customer satisfaction
• 5. Market Research & StrategyAnalyze competitors and local healthcare trends
• Identify new business opportunities (new services, locations, specialties)
• Suggest pricing strategies and service improvements
• 6. Revenue GenerationMeet monthly/quarterly targets
• Promote high-value services (surgeries, specialty treatments)
• Track leads and conversions
• 🧠 Required SkillsStrong communication & negotiation
• Knowledge of healthcare services
• Sales and marketing skills
• Relationship-building ability
• Basic data analysis and reporting
• 🎓 QualificationsBachelor’s degree (BBA, BCom, Life Sciences, etc.)
• MBA in Healthcare Management / Marketing (preferred)
• Experience in hospital/healthcare sales is a plus
• 💼 Typical Work Areas in a HospitalCorporate sales department
• International patient services
• Insurance/TPA desk
• Outreach or field marketing

📈 Career GrowthBusiness Development Executive →

Senior Executive →

Assistant Manager →

Business Development Manager →

Hospital Operations / Strategy Roles

• 💡 Example Day-to-Day TasksVisit companies to pitch health packages
• Meet doctors for referral tie-ups
• Plan a free health camp in a nearby area
• Review patient inflow data and conversion rates
• Coordinate with doctors for promotional events