Content Writer

Key Responsibilities

• Research, write and publish content for the website: landing pages, service pages, blog posts, FAQs, product/service descriptions, etc.
• Perform keyword research and integrate target keywords, long-tail phrases, meta tags, headings (H1/H2/H3) and internal links in content.
• Optimize existing website content for SEO improvements (update copy, refine meta descriptions, improve user readability, ensure keywords fit naturally).
• Collaborate with the SEO/Digital Marketing team to align content strategy with SEO goals (traffic growth, search rankings, conversions).
• Work with designers/developers/UX team to ensure content aligns with site architecture, readability and user experience.
• Maintain brand tone, style, and voice across all content; ensure consistency and quality.
• Monitor content performance via analytics tools (e.g., Google Analytics, Search Console) and suggest improvements based on data (bounce rate, time on page, click-through, conversions).
• Stay updated on SEO best practices, algorithm changes, content marketing trends and digital publishing standards.
• Manage a content calendar, meet deadlines, handle multiple assignments/pieces simultaneously.
• Proofread and edit content to ensure accuracy, grammar, clarity, originality and compliance with SEO rules.