Digital Marketing Executive

Job Title: Digital Marketing Executive – Ads, Lead Qualification & Telemarketing

Job Overview

We are looking for a results-driven Digital Marketing Executive to manage online advertising campaigns, generate and qualify leads, and support telemarketing efforts. The role involves end-to-end lead generation—from running digital campaigns to ensuring high-quality prospects are passed to the sales team.

Key Responsibilities

1. Online Advertising & Campaign Management

Plan, create, and manage paid campaigns on platforms such as Google Ads, Meta Ads (Facebook & Instagram), and other digital channels

Optimize campaigns for lead generation, conversions, and ROI

Monitor ad performance, budgets, and KPIs regularly

Conduct A/B testing for creatives, audiences, and landing pages

2. Lead Generation & Qualification

Generate leads through digital campaigns, landing pages, and forms

Review and qualify leads based on predefined criteria (budget, need, timeline, etc.)

Maintain and update lead data in CRM systems

Ensure only high-quality, sales-ready leads are forwarded to the sales team

3. Telemarketing & Follow-ups

Contact leads via phone, email, or messaging to validate interest

Explain product/service offerings clearly and professionally

Schedule appointments or demos for the sales team

Maintain proper call records and follow-up schedules

4. Data Analysis & Reporting

Track campaign performance and lead conversion metrics

Prepare weekly/monthly performance reports

Suggest improvements based on insights and data

5. Collaboration

Work closely with the sales team to align on lead quality

Coordinate with design/content teams for ad creatives and messaging

Required Skills & Qualifications

Bachelor’s degree in Marketing, Business, or related field

1–3 years of experience in digital marketing and lead generation

Hands-on experience with:

Google Ads, Facebook/Instagram Ads

CRM tools (e.g., HubSpot, Zoho, Salesforce)

Strong communication and telemarketing skills

Analytical mindset with knowledge of KPIs (CPL, CTR, conversion rate)

Ability to multitask and meet targets