Digital Marketing Executive

We are seeking a highly motivated and creative Digital Marketing Executive to join our team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote the company’s brand, products, and services across multiple online platforms.

Key Roles & Responsibilities:

📌 1. Social Media Marketing

• Manage and grow social media profiles (Instagram, Facebook, LinkedIn, etc.)
• Plan and schedule engaging content using tools like Canva, Buffer, or Meta Suite
• Monitor social trends, analyze engagement, and suggest improvements

📌 2. SEO & Website Management

• Perform on-page and off-page SEO optimization
• Conduct keyword research and competitor analysis
• Coordinate with web developers/designers for SEO-friendly site updates

📌 3. Paid Advertising

• Create and manage paid ad campaigns (Meta Ads, Google Ads, etc.)
• Monitor ad performance and adjust strategies to maximize ROI
• Track conversion metrics and generate campaign reports

📌 4. Email Marketing & Lead Generation

• Develop and manage email marketing campaigns using tools like Mailchimp or Zoho
• Build lead generation funnels and landing pages
• Maintain and segment subscriber lists

📌 5. Analytics & Reporting

• Use tools like Google Analytics, Meta Insights, and UTM tracking to analyze campaign performance
• Create monthly performance reports with actionable insights

📌 6. Content Strategy

• Assist in planning and creating blogs, newsletters, and ad copy
• Ensure consistent brand messaging across all digital platforms

Key Skills Required:

• Hands-on experience with digital tools: Google Ads, Meta Ads, SEO tools (Ahrefs, SEMrush, etc.)
• Knowledge of basic graphic design (Canva or Photoshop)
• Excellent written and verbal communication
• Analytical mindset with strong attention to detail
• Ability to multitask and meet deadlines