Digital Marketing Executive

A Digital Marketing job involves planning, executing, and tracking online campaigns (SEO, social, email, ads) to boost brand awareness, generate leads, and drive sales, using data to optimize performance across channels like websites and social media to connect with target audiences. Key duties include content creation, managing paid ads, analyzing website traffic, optimizing for search engines, and collaborating with other teams to ensure consistent brand messaging and meet KPIs..

Key Responsibilities

• Campaign Management: Develop, launch, and manage digital campaigns across SEO, SEM, social media, email, and display advertising. 
• Content Creation: Produce engaging content for blogs, social posts, emails, and ads, ensuring brand voice consistency. 
• SEO/SEM: Optimize website content, conduct keyword research, and manage paid search to improve rankings and traffic. 
• Social Media: Manage social profiles, create posts, run ads, and engage with the community. 
• Email Marketing: Design and execute email newsletters and promotional campaigns. 
• Analytics & Reporting: Track performance using tools like Google Analytics, measure ROI, identify trends, and optimize strategies. 
• Collaboration: Work with sales, design, and content teams to align digital efforts with overall business goals. 

Essential Skills

• Proficiency with digital marketing tools (Analytics, SEO tools, CRM).
• Strong understanding of SEO, SEM, PPC, Content Marketing, Email Marketing, Social Media.
• Data analysis and reporting.
• Creative thinking and copywriting.