Digital Marketing Executive

Key responsibilities include managing social media content, analyzing campaign performance using tools like Google Analytics, optimizing websites, and reporting ROI to boost brand presence.

• Create and implement inclusive digital marketing strategies by utilizing different digital mediums and setting measurable KPIs.
• Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns.
• Manage digital campaigns, monitor performance reports, analyze data, and make data-driven recommendations.
• Optimize website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
• Conduct market research and competitive analysis to identify industry trends and new growth opportunities. 

Your tasks

• Create and curate social media campaigns, including content creation, publishing, and community management.
• Manage and optimize PPC campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
• Conduct keyword research and on-page optimization to increase website rankings and drive organic traffic.
• Develop and execute email marketing campaigns with A/B testing.
• Analyze analytics and engagement metrics to measure campaign performance.
• Prepare and present monthly/quarterly reports to stakeholders.