Digital Marketing Executive

Key Responsibilities

• 1. Website & Online PresenceManage and update the company website (products, services, certifications)
• Create landing pages for inquiries, RFQs, and campaigns
• Ensure website speed, performance, and user experience
• Monitor inquiry forms and lead capture systems
• 2. Search Engine Optimization (SEO)Perform industrial keyword research
• Optimize product and service pages
• Implement on-page and technical SEO best practices
• Manage Google Search Console and indexing issues
• Improve organic traffic and lead quality
• 3. Content MarketingCreate and manage digital brochures, catalogs, and datasheets
• Develop technical blogs, case studies, and success stories
• Coordinate photo/video content (plant, machines, processes)
• Support product launches and new capability announcements
• 4. Paid Advertising (B2B Focus)Plan and manage Google Ads campaigns (Search & Display)
• Run LinkedIn Ads for decision-makers and OEMs
• Handle remarketing and retargeting campaigns
• Track ad performance, budgets, and ROI
• 5. Lead Generation & CRMGenerate qualified B2B leads through digital channels
• Integrate and manage leads via CRM tools (Zoho / HubSpot etc.)
• Track lead lifecycle (MQL → SQL)
• Coordinate with Sales & Business Development teams
• Improve conversion rates from inquiries to orders
• 6. Social Media MarketingManage LinkedIn company page and content strategy
• Use YouTube for process videos and plant walkthroughs
• Support employer branding and recruitment campaigns
• Maintain consistent industrial brand communication
• 7. Email MarketingCreate newsletters for customers, vendors, and prospects
• Run email campaigns for product updates and promotions
• Manage follow-up and automation campaigns
• Monitor open rates, CTR, and conversions
• 8. Analytics & ReportingTrack performance using Google Analytics (GA4)
• Prepare weekly/monthly digital marketing reports
• Analyze traffic sources, leads, and campaign ROI
• Suggest improvements based on data insights
• 9. Branding & StrategySupport brand positioning in the manufacturing sector
• Assist in digital go-to-market strategy
• Conduct competitor and market research
• Support export marketing and international lead generation
• Required Skills & CompetenciesStrong understanding of B2B digital marketing
• SEO, Google Ads, LinkedIn Ads
• Content creation for industrial audiences
• CRM & lead management
• Analytics and reporting skills
• Good communication & coordination skills
• Preferred / Added AdvantageExperience in manufacturing industries (forging, machining, fabrication, casting)
• Knowledge of ISO / IATF / quality standards
• Experience with trade portals (IndiaMART, TradeIndia)
• Understanding of RFQs, OEM requirements, and industrial buyers
• Basic design knowledge (Canva / Adobe)
• Key Performance Indicators (KPIs)Number of qualified leads generated
• Website traffic & conversion rate
• SEO ranking improvements
• Campaign ROI
• Brand visibility and engagement growth