Digital Marketing Manager

JOB PURPOSE/OVERVIEW/SUMMARY:

We are looking for a disciplined, execution-first Digital Marketing Manager who treats marketing as a revenue and pipeline engine, not a content playground.

This role owns end-to-end lead generation, campaign execution, performance tracking, and team coordination. You will drive predictable pipeline growth across social media, email, WhatsApp, landing pages, SEO, ads, and events, working closely with an internal video team and external agencies.

If you are organised, data-driven, and thrive on consistent output and accountability, this role is for you.

KEY DELIVERABLES / RESPONSIBILITIES:

1. Lead Generation & Performance Ownership

• Own monthly and quarterly lead generation & pipeline targets
• Track and optimise CPL, CPA, CAC, ROAS, engagement, traffic, and conversions
• Conduct weekly performance reviews with agencies and internal teams
• Present performance reports and insights directly to the CEO

2. Social Media Management

• Own strategy, calendar, and execution for Instagram, LinkedIn, and Facebook
• Manage and review output of a 2-member video team (Varun & Akash)
• Ensure high-volume content production, publishing cadence, and brand voice consistency
• Optimise content for reach, engagement, and lead capture

3. Content Creation & Distribution

• Write, edit, and publish:
• Email and WhatsApp campaigns
• Case studies and landing page copy
• Announcements, collaborations, and event promotions
• Review all content for storytelling, clarity, tone, and conversion
• Maintain a monthly marketing calendar with SOP-based execution

4.Landing Pages, Funnels & CRO

• Build and optimise landing pages (with UI/developer support where required)
• Create simple funnels for lead magnets, events, and offers
• Track conversions and drive continuous optimisation (CRO)

6. SEO/AEO & Paid Ads Coordination

• Work closely with the SEO agency to ensure deliverables and ranking outcomes
• Coordinate with Meta & Google Ads agencies:
• Weekly performance reviews
• Target and budget alignment
• Lead quality and conversion checks

7. Events, Sponsorships & Collaborations

• Plan and execute small-scale collaborations, pop-ups, and micro-events
• Drive lead generation through on-ground presence and digital amplification

KEY SKILLS PREFFERED:

• 5-8 Years in Experience in B2B or physical-goods marketing (preferred)
• Strong English writing, editing, and proofreading
• Managing content calendars and performance dashboards
• Hands-on experience with Email & WhatsApp marketing (Zoho, Interakt)
• Working understanding of Meta & Google Ads (agency review level)
• Landing page building and basic CRO
• Strong project management using SOPs, checklists, and reviews