Digital Marketing Manager

Job Title: Digital Marketing Manager – Real Estate

Location: Bangalore, Karnataka

Employment Type: Full-Time

Reports To: Marketing Manager / Head of Marketing

Job Overview:

We are looking for a results-driven Digital Marketing Executive to develop and execute marketing campaigns to promote our real estate projects and brand. The ideal candidate will have a solid grasp of digital tools and strategies, be able to run integrated campaigns, and optimize performance across all digital platforms.

Key Responsibilities:

• Strategy & Planning
• Develop digital marketing strategies to increase online visibility, generate quality leads, and drive property sales.
• Coordinate with sales and design teams to align campaigns with business objectives.
• Campaign Management
• Plan and execute paid marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
• Track and report performance of all digital campaigns and assess ROI and KPIs.
• Lead Generation & CRM
• Use marketing automation and CRM tools to nurture leads.
• Analyse funnel performance and improve lead conversion strategies.
• Social Media Management
• Manage company presence across social media platforms.
• Create engagement-driven content and monitor social trends relevant to the real estate market.
• Analytics & Reporting
• Provide weekly/monthly performance reports and actionable recommendations.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2–5 Years of experience in digital marketing; real estate industry experience is preferred.
• Hands-on experience with Google Ads, Meta Ads Manager, SEO and CRM systems.
• Strong analytical, communication, and project management skills.
• Knowledge of current digital marketing trends and best practices.

Preferred Skills:

• Familiarity with real estate buyer behaviour and sales cycles.
• Experience using platforms like HubSpot, Salesforce, or similar.
• Creative mindset with an eye for design and branding.