Digital Marketing Specialist

Key Responsibilities

• Campaign Management: Plan and execute SEO/SEM, email, and social media advertising campaigns.
• Content & Social Media: Manage social media presence, create engaging content (text/image/video), and maintain brand consistency.
• Analytics & Reporting: Monitor, analyze, and report on campaign performance (KPIs, ROI) to optimize ROI.
• Website Optimization: Optimize website traffic through SEO best practices, landing page creation, and improving user experience.
• Strategy & Growth: Identify trends and insights, brainstorm new creative growth strategies, and coordinate with sales. |

Required Skills and Qualifications

• Technical Knowledge: Proficiency in SEO/SEM, Google Analytics, social media platforms, and content management systems.
• Analytical Skills: Strong ability to analyze metrics, evaluate customer experience, and optimize funnels.
• Communication: Excellent written and verbal communication for creating content and, copywriting.
• Experience: Bachelor’s degree in Marketing or Business, with proven experience in digital marketing roles.

Multitasking: Ability to handle multiple projects and collaborate with teams like design and sales.