Digital Marketing Specialist

Location: Bengaluru - Yelhanka Country club

Experience: 2–4 Years

Employment Type: Full-time

About UsAnantha Living is a conscious lifestyle and spiritual ecosystem focused on wellness, spirituality, sustainable living, and community impact. We build purpose-driven brands, products, events, and digital platforms that inspire transformation and abundance.

Role OverviewWe are seeking a Digital Marketing Specialist who can plan, execute, and optimize digital marketing strategies to grow brand visibility, lead generation, and online sales across platforms. The ideal candidate is both creative and data-driven, with hands-on experience in performance marketing and content execution.

• Key ResponsibilitiesStrategy & PlanningDevelop and execute digital marketing strategies aligned with business goals
• Plan monthly marketing calendars for campaigns, launches, and events
• Coordinate with design, content, and product teams
• Performance MarketingManage paid campaigns on Meta (Facebook & Instagram), Google Ads, YouTube
• Optimize ads for leads, conversions, and ROI
• Monitor budgets, CTR, CPL, ROAS, and campaign performance
• Social Media & ContentManage and grow social media platforms (Instagram, Facebook, LinkedIn, YouTube)
• Work with designers and creators to publish high-quality content
• Track engagement, reach, and community growth
• SEO & WebsiteImplement basic SEO strategies (on-page & content SEO)
• Monitor website traffic, conversions, and user behavior
• Improve landing pages for performance and lead capture
• Analytics & ReportingTrack performance using Google Analytics, Meta Business Suite, and ad dashboards
• Prepare weekly and monthly performance reports
• Share insights and recommendations for continuous improvement
• Required Skills & Qualifications2–4 years of experience in digital marketing
• Strong knowledge of Meta Ads & Google Ads
• Understanding of SEO, content marketing, and funnels
• Experience with tools like Google Analytics, Search Console, Canva, or similar
• Creative mindset with analytical thinking
• Ability to manage multiple campaigns and deadlines
• Preferred (Good to Have)Experience with wellness, spirituality, lifestyle, or D2C brands
• Knowledge of email marketing and automation tools
• Video marketing & YouTube growth experience
• Basic copywriting skills
• What We OfferPurpose-driven, high-impact work
• Opportunity to grow with multiple brands and initiatives
• Creative freedom and leadership exposure
• Competitive salary + performance incentives