Digital Marketing Specialist

Roles & Responsibilities

1. Develop Social Media Strategy: Craft strategies for all social media platforms to support and enhance the company's brand and operations.
2. Content Creation: Generate engaging content, including text, image, and video content for social media posts.
3. Content Scheduling: Utilize social media management tools to schedule posts in advance.
4. Community Engagement: Interact with followers by responding to comments, messages, and reviews.
5. Brand Advocacy: Build and maintain a positive online brand image.
6. Analytics Tracking: Monitor social media performance using analytics tools to gather visitor data and determine efficacy and areas for social media campaign improvement.
7. Reporting: Prepare reports on social media marketing efforts and present findings to management.
8. Trend Monitoring: Stay up-to-date with digital technology trends and social media best practices.
9. Campaign Management: Plan and manage social media campaigns to increase brand awareness, engagement, and traffic.
10. Collaboration: Work with other departments, such as marketing, sales, and customer service to ensure brand consistency.
11. Influencer Outreach: Identify and engage with influencers and bloggers that align with the company's brand to develop partnerships.
12. SEO Integration: Integrate social media activities with SEO strategies to drive traffic to the company's website.
13. Ad Management: Create and manage social media ads on platforms like Facebook, Instagram, LinkedIn, and Twitter.
14. Budget Management: Manage the budget for social media activities and ensure a high return on investment.
15. Crisis Management: Address negative comments and feedback on social media promptly and professionally.
16. Training: Train other staff on social media best practices and content creation.
17. Competitor Analysis: Conduct competitor analysis to stay ahead in the market.
18. Hashtag Research: Research and use effective hashtags to reach a larger audience.
19. User-Generated Content: Encourage and leverage user-generated content for authenticity and community building.
20. Platform-Specific Strategies: Develop tailored strategies for different social media platforms to engage with users effectively.

Requirements:

- Bachelor’s degree in Marketing, Communications, or related field.

- Proven experience in social media management and digital marketing.

- Strong understanding of social media platforms, trends, and best practices.