1. Digital Marketing Manager

Responsibilities: Develop and oversee the overall digital marketing strategy. Manage marketing campaigns across various channels (SEO, PPC, email, social media). Monitor and report on campaign performance using analytics tools. Coordinate with internal teams (design, content, sales) and external vendors. Optimize marketing funnels to increase conversions. 2. SEO Specialist (Search Engine Optimization)

Responsibilities: Conduct keyword research to guide content strategy. Optimize website content and structure for better search engine rankings. Monitor performance using tools like Google Analytics and Search Console. Build backlinks and manage off-page SEO efforts. Stay updated with search engine algorithm changes. 3. Content Marketing Specialist

Responsibilities: Create high-quality, engaging content (blogs, videos, infographics). Develop a content calendar aligned with marketing goals. Collaborate with SEO teams to optimize content for search engines. Track content performance and adjust strategy accordingly. Maintain brand voice and consistency across channels. 4. PPC Specialist (Pay-Per-Click)

Responsibilities: Manage paid advertising campaigns on platforms like Google Ads and Bing. Conduct keyword research and write compelling ad copy. Monitor campaign performance and adjust bids/budgets. A/B test ad variations to improve ROI. Analyze metrics like CTR, CPC, and conversion rates. 5. Social Media Manager

Responsibilities: Develop and execute social media strategies across platforms (Facebook, X, LinkedIn, etc.). Create and schedule engaging content. Monitor and respond to user interactions and comments. Analyze social media performance metrics. Run paid social campaigns and manage budgets. 6. Email Marketing Specialist

Responsibilities: Design and send email campaigns using tools like Mailchimp or HubSpot. Segment email lists for targeted messaging. Optimize open rates, click-through rates, and conversions. Conduct A/B testing for subject lines and email content. Ensure compliance with email marketing laws (e.g., GDPR). 7. Marketing Automation Specialist Responsibilities: Implement and manage automation platforms (e.g., HubSpot, Marketo). Create automated workflows for lead nurturing and scoring. Integrate marketing systems with CRM. Track user behavior and personalize customer journeys. Analyze and improve automation performance. 8. Analytics/Data Analyst (Digital Marketing) Responsibilities: Collect and analyze marketing data from multiple channels. Create dashboards and reports to visualize performance. Offer insights and recommendations based on data trends. Measure ROI for marketing efforts. Ensure data integrity and accuracy.