Google Ad's Specialist

�� Job Description:

Aurastha Digital Marketing is looking for a highly skilled and performance-driven Social Media

Ads Specialist to join our digital team. The ideal candidate will be responsible for creating and

optimizing high-converting ad campaigns, generating quality leads at the lowest cost, and

driving organic growth through strategic audience targeting. You must know how to reach

the right people, with the right message, at the right time.

�� Key Responsibilities:

 �� Plan, create, and manage Google Ad Campaigns focused on lead generation at a

low cost per lead (CPL).

 �� Analyze and optimize ads for performance, conversions, and ROI using advanced

audience targeting.

 �� Conduct audience research and competitor analysis to build strategic targeting

funnels.

 �� Implement strategies for organic lead generation through Google Ad's, Facebook groups, page

engagement, and community building.

 ✍️ Write effective ad copy and create engaging visuals (with design support if

needed).

 �� Run A/B tests on ads, targeting sets, creatives, and placements to continually improve

results.

 �� Provide regular reports on performance metrics and actionable insights for

continuous improvement.

 �� Collaborate with content creators and designers to ensure cohesive brand messaging.

✅ Requirements:

 ✔ Proven experience in running Google Ads, Facebook Ads with low cost-per-lead (CPL) for

various industries.

 ✔ Strong understanding of Meta Business Suite, Ads Manager, Pixel integration, and

lead form creation.

 ✔ Experience with organic lead generation through content marketing and community

engagement.

 ✔ Expertise in audience segmentation, retargeting, and lookalike audience creation.

 ✔ Good knowledge of Google and Facebook algorithm updates, ad policies, and compliance.

 ✔ Ability to work independently and as part of a team in a fast-paced environment.

 ✔ Strong analytical skills and problem-solving mindset.