Head Of Growth & Performance

• Experience8–12 years in performance marketing / growth
• Experience in travel, hospitality, education, wellness, real estate, or premium lifestyle brands
• Has handled ₹50L–₹2Cr+ annual ad budgets
• Has worked with lead-to-sale funnels (not just clicks)
• Core ResponsibilitiesOwn end-to-end revenue funnel for all 3 verticals
• Design and optimize:
• 
  
• Lead magnets (PDFs, retreats, webinars, yatras)
• WhatsApp + CRM + call funnels
• High-ticket conversion journeys
• Decide:
• Which channel for which vertical (Meta, Google, YouTube, LinkedIn)
• CAC vs LTV logic
• Coordinate with founders for brand integrity (very important)
• Must-Have SkillsMeta Ads + Google Search (high intent)
• Funnel strategy for ₹25k – ₹3L+ ticket sizes
• WhatsApp automation (WATI, Interakt, Zoko, etc.)
• CRM knowledge (Zoho, HubSpot, LeadSquared)
• Copy sense for spiritual / premium audience (no loud salesy language)

Mindset Fit (NON-NEGOTIABLE)

✅ Calm, grounded, values-driven

✅ Understands spirituality as a trust economy

✅ Data + intuition balance

❌ Aggressive discount-led mindset