Lead Generation Executive

Responsibilities:

• This section tells candidates what they are expected to do daily:

• The agent shall follow the script and talk about the intent of the call and benefits of product/services. 

• If the customer connects us to the concern person, the agent again explains the product/service to the concerned person.

• Once the customer expresses interest to Product/service, the Agent first tries to guide through the registration/sales process over the call. If the customer asks for an email, then an email is sent to the Email ID Confirmed by the customer. The Agent will follow up with the customers to ensure that the registration/sign up/product purchase is completed.

• The Agent will maintain the list of responses and follow up dates in the provided template and share to the client time-to-time.

• Making outbound calls & reaching designated contacts: Candidates understand they will actively contact potential clients and not just handle incoming queries.

• Following approved scripts: Ensures professional communication and consistent messaging about the company’s product/services.

• Re-explaining to the concerned person: If a call is transferred to a decision-maker, the BDE must pitch effectively, showing persistence and professionalism.

• Guiding customers through registration/purchase: Highlights that the role is not just calling; it involves closing leads and helping customers complete transactions.

• Sending emails and following up: Shows the importance of using multiple channels (calls + email) and maintaining good follow-up practices.

• Maintaining accurate records: Emphasizes organization and reporting, which is critical for tracking leads and performance.

• RNR handling: Defines rules for efficiency, ensuring agents are not repeatedly calling unreachable contacts.

• This section makes the expectations very clear, so the candidate knows exactly what the job involves.