Marketing Automation Specialist

Core Responsibilities

1. Email Marketing (Ownership Model)

Design, execute, and optimize automated email journeys (onboarding, drip, reactivation, churn control).

Hands-on with tools like Mailchimp, Brevo (Sendinblue), MoEngage, WebEngage, Klaviyo, or equivalent.

Build segmentation logic based on user behavior, lifecycle stage, and activity triggers.

Ensure high deliverability (IP warming, domain reputation, spam compliance).

Track open rates, CTR, conversion attribution, and continuously optimize.

2. WhatsApp Automation (Business-Critical)

Implement and manage WhatsApp Business API–based automation.

Create workflows for:

Lead capture & qualification

Subscription onboarding

Transactional alerts

Renewal & upsell nudges

Experience with platforms like Twilio, Gupshup, Interakt, WATI, Zoko, or similar.

Coordinate with tech team for API/webhook integrations.

Ensure template approval, opt-in compliance, and message throttling.

3. Telegram Automation & Community Ops

Build and manage Telegram bots and automation flows.

Automate:

Broadcasts

Conditional alerts

Group/channel management

Familiarity with Telegram Bot API, third-party tools, or custom scripts.

Ability to manage high-volume subscriber communities with minimal manual effort.

4. Automation Architecture & Integration

Connect automation tools with CRM, website, payment gateways, and internal dashboards.

Design logic-based workflows (IF-THIS-THEN-THAT mindset).

Work closely with developers to reduce manual dependencies.

Ensure scalability, reliability, and auditability.

5. Compliance & Best Practices

Strong understanding of opt-in/opt-out, DLT norms, anti-spam laws, and platform policies.

Ensure all communications are regulatory-safe and brand-aligned.

Maintain logs, templates, and approval trails.

Required Skill Set (Must-Have)

2–5 years hands-on experience in marketing automation (not interns or beginners).

Proven execution in Email + WhatsApp + Telegram (all three).

Strong logical thinking and workflow design capability.

Comfortable working in fast-moving, founder-driven environments.

Ability to start immediately and deliver within the first 7–10 days.

Good-to-Have (High Advantage)

Experience in fintech, trading, subscription platforms, or SaaS.

Basic understanding of APIs, webhooks, JSON.

Familiarity with customer lifecycle analytics.

Ability to write crisp, conversion-oriented copy (even if assisted by content team).

KPIs & Success Metrics

Automation go-live timelines

Reduction in manual communication effort

Improvement in activation & renewal rates

Delivery and engagement metrics across channels

Compensation

Market-aligned, execution-premium pay

Flexible structure for high performers

Growth into Automation Lead / Martech Head role possible