Marketing Executive

Role: Executive Marketing

Job Purpose: 

Drive the marketing initiatives to create brand awareness and better reach to the community

Job Responsibilities:

• Visualize and develop efficient and intuitive marketing strategies
• Create awareness of and develop the brand you are marketing
• Communicate with target audiences and build and develop customer relationships
• Help with marketing plans, advertising, direct marketing and campaigns
• Organize and oversee advertising/communication campaigns (social media), exhibitions and promotional events
• Write and proofread marketing copy for both online and print campaigns
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
• Initiate and control surveys to assess customer requirements and dedication
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• Organize and attend events such as conferences, seminars, receptions and exhibitions source and secure sponsorship
• Monitor progress of campaigns using various metrics and submit reports of performance
• Identify potential referral sources and conduct further follow up
• Preparing budget estimations and getting necessary approvals for various marketing campaigns
• Build a good rapport with the internal and external consultants 

Job Specifications:

• Qualification: BSc/BA in marketing, business administration or relevant discipline
• Experience: 2 to 3 years of experience as marketing executive, preferably in hospitals or similar industry
• Technical Skills / Job related skills: MS Office, CRM software, knowledge on various social media platforms and Web Analytics tools, Marketing research techniques
• Management Skills: Be a good team player, maintain good people relations, Strong organizational and time-management abilities
• Communication Skills: Good command over English