Marketing Executive

Roles & Responsibilities (Brief):

Market Research:

Identify market trends, customer needs, and competitor activities.

Analyze data to support product development and sales strategies.

Lead Generation:

Generate and qualify leads through various marketing channels (digital, trade shows, industrial directories).

Product Promotion:

Promote technical products to potential clients via presentations, brochures, and online platforms.

Work with design teams to create technical marketing materials.

Client Interaction:

Communicate with potential and existing clients to understand requirements.

Coordinate with sales and engineering teams to offer suitable solutions.

Digital Marketing:

Manage website content, SEO, email campaigns, and social media.

Track online performance and adjust strategies accordingly.

Event Coordination:

Plan and manage participation in industry exhibitions, trade shows, and product demos.

Sales Support:

Assist the sales team with proposals, quotations, and follow-ups.

Maintain CRM systems with updated client data and progress.

Brand Management:

Ensure brand consistency across all marketing materials and communication.