Performance Management Executive

We are seeking a highly experienced Senior Performance Marketing Manager to own and scale paid acquisition strategy across Meta (Facebook & Instagram Ads) and Google (Search, Display, YouTube). This role is accountable for revenue growth, ROI, budget optimization, and team leadership, with direct impact on business profitability.

Key Responsibilities

·        Strategy & Growth Ownership

·        Define and execute full-funnel paid marketing strategy aligned with business goals

·        Plan quarterly and annual growth roadmaps for paid channels

·        Identify scalable opportunities across acquisition, retargeting, and remarketing

·        Advanced Campaign Management

·        Own end-to-end execution of high-budget campaigns on Meta & Google

·        Structure complex campaigns across multiple audiences, geographies, and funnels

·        Drive experimentation frameworks (A/B testing, scaling, creative iterations)

·        Performance & Revenue Optimization

·        Deliver and exceed targets for ROAS, CPA, CPL, and revenue growth

·        Optimize bidding strategies, audience segmentation, and creatives for profitability

·        Diagnose performance drops and implement corrective actions quickly

Budget Ownership

Manage and optimize monthly/annual ad budgets with full P&L responsibility

Forecast spend vs. revenue and ensure efficient capital allocation

Present budget performance and ROI to senior management

Analytics, Tracking & Reporting

Ensure accurate setup of conversion tracking, pixels, GA, and GTM

Build dashboards and reporting frameworks for leadership review

Translate data into actionable business insights

Team Leadership & Cross-Functional Collaboration

Mentor and manage junior performance marketers

Coordinate with creative, content, tech, and sales teams

Drive accountability, performance reviews, and capability building within the team

Stakeholder & Management Communication

Present performance reviews, insights, and scaling plans to leadership

Act as the paid marketing subject-matter expert for the organization

Market Intelligence

Stay ahead of platform changes, privacy updates, and algorithm shifts

Track competitor strategies and industry benchmarks

Required Skills & Expertise

Deep expertise in Meta Ads & Google Ads at scale

Strong understanding of funnels, attribution models, and LTV-based marketing

Advanced data analysis skills and decision-making

Leadership, ownership mindset, and business acumen

Excellent communication and stakeholder management

Qualifications & Experience

·        Bachelor’s/Master’s degree in Marketing, Business, or related field

·        5–8+ years of hands-on performance marketing experience

·        Proven success managing large ad budgets and scaling revenue

·        Experience with Google Analytics, GTM, dashboards, and automation tools

·        Google Ads / Meta Blueprint certifications

·        Experience in high-growth startups, agencies, or multi-location businesses

·        Exposure to CRM, marketing automation, and offline conversion tracking