Research Analyst

Position Overview

We are seeking a detail-oriented Research Analyst with strong marketing acumen to join our team. In this role, you'll analyze market trends, competitive landscapes, and customer insights to inform our marketing strategies and business decisions.

Key Responsibilities

Research & Analysis

Conduct comprehensive market research to identify industry trends, customer needs, and competitive positioning

Analyze marketing campaign performance and customer behavior metrics

Evaluate market opportunities and provide strategic recommendations

Synthesize data from multiple sources to generate actionable insights

Marketing Intelligence

Support marketing team with data-driven insights for campaign planning

Develop customer personas and segmentation analyses

Track and report on key marketing metrics and ROI

Identify emerging market trends and customer pain points

Required Qualifications

Bachelor's degree in IT and computer science, Marketing, Business, Statistics, Economics, or related field

2-4 years of experience in market research or business analysis

Strong understanding of marketing principles and customer journey

Proven ability to analyze complex datasets and extract meaningful insights

Excellent written and verbal communication skills

Experience with research methodologies including surveys and competitive analysis

Preferred Qualifications

Experience in the software/technology industry

Proficiency in AI prompt engineering to enhance research efficiency

Master's degree in Marketing, Business Analytics, or related field

What We're Looking For

You understand how marketing works and can connect data insights to business outcomes. You're analytical, curious, and excel at communicating complex information to diverse audiences. You collaborate effectively across teams and are passionate about understanding customer behavior.