Sales and Marketing Executive

Business Development Executive (BDE) – Roles & Responsibilities (Chit Fund Company)

🔹 1. Purpose of the Role

The Business Development Executive (BDE) is responsible for acquiring new subscribers, achieving business targets, ensuring timely collections, and maintaining strong customer relationships in compliance with applicable chit fund regulations and company policies.

🔹 2. Key Responsibilities

2.1 Business Acquisition

• Identify potential customers and generate new business for chit schemes
• Achieve assigned monthly and annual targets (subscriber count & business value)
• Promote company products through field activities, references, and direct marketing
• Expand business in allocated territory/branch limits

2.2 Sales & Onboarding

• Clearly explain chit schemes, terms, benefits, and associated risks to customers
• Ensure proper customer onboarding with complete KYC documentation
• Verify accuracy of application forms and supporting documents
• Avoid misrepresentation and ensure transparent communication at all stages

2.3 Collections & Recovery

• Ensure timely collection of instalments from all assigned subscribers
• Maintain high collection efficiency as per company standards
• Follow up on overdue accounts and minimize defaults
• Escalate critical delinquent cases to Branch Manager

2.4 Customer Relationship Management

• Maintain professional and long-term relationships with customers
• Address customer queries, complaints, and service requests promptly
• Ensure customer satisfaction and retention
• Generate referrals and repeat business

2.5 Operational Coordination

• Coordinate with Branch Manager and operations team for smooth conduct of chit auctions
• Ensure customer participation in auctions where applicable
• Support branch-level promotional and operational activities
• Adhere strictly to internal processes and approvals

2.6 Reporting & Documentation

• Submit daily, weekly, and monthly performance reports
• Maintain accurate records of leads, conversions, collections, and follow-ups
• Track performance against assigned targets
• Provide regular market intelligence and competitor feedback

🔹 3. Key Performance Indicators (KPI)

• Number of new subscribers acquired
• Total business value generated (₹)
• Collection efficiency (%)
• Overdue and default control
• Conversion ratio (leads to subscribers)
• Customer retention and renewal rate
• Activity levels (field visits, meetings, follow-ups)

🔹 4. Compliance & Code of Conduct

• Strictly adhere to all applicable chit fund laws and regulatory requirements
• Ensure ethical business practices and avoid mis-selling
• Maintain confidentiality of customer and company information
• Follow company policies, procedures, and disciplinary guidelines
• Any deviation or misconduct will result in disciplinary action

🔹 5. Authority & Reporting

• Reports to: Branch Manager
• Works in coordination with: Operations, Accounts, and Collection teams

🔹 6. General Conditions

• Targets and responsibilities are subject to revision by management
• Incentives, if applicable, will be governed by company policy
• Non-performance or policy violations may lead to corrective or disciplinary action
• Upon resignation/termination, pending incentives/benefits are subject to company rules