Sales Manager

The Sales Manager – Wholesale will be responsible for developing and managing the wholesale distribution network for 2-wheeler accessories and riding gear. This role involves identifying new channel partners, driving secondary sales, managing existing distributors, and achieving sales targets while ensuring high levels of customer satisfaction.

• Key Responsibilities:1. Sales & Team Performance MonitoringConduct daily follow-ups with the sales team to ensure all assigned tasks and market visits are completed as planned.
• Review daily sales reports, calls, and dealer visits through CRM / MIS tools.
• Ensure timely collection of market feedback, competitor data, and order updates from team members.
• Track team productivity, lead conversion, and secondary sales performance.
• Address any gaps or delays in execution promptly and provide on-the-spot guidance or escalation if required.
• Conduct brief daily huddles/check-ins with the team to align priorities and review action items.
• 2. Sales & Revenue GrowthAchieve monthly, quarterly, and annual sales targets for assigned territories.
• Drive sales through wholesale, distributor, and dealer channels.
• Plan and execute sales strategies to increase market share in 2-wheeler accessories and riding gear categories.
• 3. Channel Development & ManagementIdentify, onboard, and manage distributors and large retail partners.
• Maintain strong relationships with existing partners to ensure repeat business.
• Monitor channel performance, credit control, and inventory management.
• 4. Market Expansion & Business DevelopmentIdentify potential markets and business opportunities across regions.
• Conduct market mapping and competitor analysis to identify growth areas.
• Develop and implement trade schemes, promotions, and incentive programs.
• 5. Team & Territory ManagementLead and motivate a team of sales executives / area sales officers.
• Monitor performance through regular reviews and provide on-field coaching.
• Ensure coverage, frequency, and visibility as per company standards.
• 6. Marketing & Brand SupportCollaborate with marketing teams for product launches, merchandising, and branding initiatives.
• Provide market feedback on pricing, product performance, and customer trends.
• 7. Reporting & AnalysisPrepare regular sales reports, forecasts, and MIS.
• Analyze sales data to identify gaps and opportunities for growth.
• Key Skills & Competencies:Strong experience in wholesale / distribution management.
• In-depth knowledge of the 2-wheeler industry, accessories, and riding gear.
• Excellent negotiation and communication skills.
• Strong analytical and problem-solving ability.
• Proficiency in MS Excel, CRM, and reporting tools.
• Willingness to travel extensively.
• Qualifications:Graduate in Business, Marketing, or Automotive field (MBA preferred).
• 5–10 years of sales experience in the automotive aftermarket, accessories, or related industries.
• Performance Indicators (KPIs):Achievement of sales and revenue targets.
• Distributor network expansion.
• Channel partner satisfaction and retention.
• Market share growth in assigned territories.
• Timely reporting and forecasting accuracy.