Sales & Marketing Manager

Job SummaryThe Sales and Marketing Manager is responsible for developing and executing strategic sales and marketing plans to achieve company revenue targets, expand market presence, and strengthen brand positioning. This role leads the sales team, oversees marketing initiatives, and ensures alignment between business objectives and market opportunities.

• Key Responsibilities1. Sales ManagementDevelop and implement strategic sales plans to achieve revenue and growth targets
• Set sales targets and KPIs for the team
• Monitor sales performance and prepare regular reports
• Identify new business opportunities and market segments
• Build and maintain strong relationships with key clients and partners
• Lead negotiations and close high-value deals
• Manage CRM systems and sales forecasting
• 2. Marketing ManagementDevelop and execute integrated marketing strategies
• Oversee digital, print, and social media campaigns
• Manage branding, advertising, and promotional activities
• Conduct market research and competitor analysis
• Coordinate product launches and promotional events
• Manage marketing budgets and ROI tracking
• 3. Team LeadershipRecruit, train, and supervise sales and marketing staff
• Provide coaching and performance feedback
• Foster a high-performance and target-driven culture
• Encourage collaboration between sales and marketing teams
• 4. Strategic PlanningAnalyze market trends and customer insights
• Identify growth opportunities and expansion strategies
• Develop pricing strategies and promotional plans
• Prepare quarterly and annual business forecasts
• Qualifications & RequirementsBachelor’s degree in Marketing, Business Administration, or related field (MBA preferred)
• 5+ years of experience in sales and marketing roles
• Proven track record of achieving revenue targets
• Strong leadership and team management skills
• Excellent communication, negotiation, and presentation skills
• Proficiency in CRM software and digital marketing tools
• Strong analytical and problem-solving abilities
• Key Skills & CompetenciesStrategic thinking
• Business development
• Relationship management
• Data-driven decision-making
• Budget management
• Customer-focused mindset
• Adaptability and innovation
• KPIs / Performance MetricsRevenue growth
• Market share increase
• Customer acquisition & retention rates
• Campaign ROI
• Sales target achievement
• Lead conversion rate

If you’d like, I can also provide:

• A shorter version for job boards
• An industry-specific version (hotel, FMCG, real estate, tech, etc.)
• A KPI-focused executive-level version
• Salary benchmarking guidance