Sales & Marketing Manager

Job Title: Branch Sales and Marketing ManagerJob SummaryThe Branch Sales and Marketing Manager is responsible for driving sales growth, expanding market presence, and managing all sales and marketing activities at the branch level. This role involves leading the sales team, executing local marketing strategies, building strong customer relationships, and ensuring achievement of branch revenue and profitability targets.

Key Responsibilities Sales Management

• Develop and implement branch-level sales strategies to achieve monthly and annual targets
• Lead, motivate, and manage the branch sales team to maximize performance
• Monitor sales pipelines, conversions, and customer acquisition metrics
• Build and maintain strong relationships with key customers, partners, and channel associates

Marketing & Business Development

• Plan and execute local marketing campaigns, promotions, and events
• Identify new market opportunities and customer segments within the branch territory
• Coordinate with the central marketing team to align branding and promotional activities
• Analyze market trends, competitor activities, and customer feedback

Operations & Reporting

• Ensure compliance with company policies, processes, and brand standards
• Prepare sales forecasts, performance reports, and MIS for management review
• Optimize branch profitability through effective cost and revenue management
• Oversee CRM usage and data accuracy at the branch level
• Qualifications & SkillsBachelor’s degree in Business, Marketing, or a related field (MBA preferred)
• 5–10 years of experience in sales and marketing, with at least 2 years in a leadership role
• Strong leadership, negotiation, and communication skills
• Proven ability to achieve and exceed sales targets
• Knowledge of local market dynamics and customer behavior
• Proficiency in CRM tools and MS Office
• Key Performance Indicators (KPIs)Branch sales revenue and growth
• Customer acquisition and retention
• Conversion ratios and pipeline value
• Marketing campaign effectiveness
• Team productivity and target achievement