Sales & Marketing Manager

Sales & Marketing Expert – Fitness Equipment (B2B Focus)

Job Overview

We are looking for a highly motivated Sales & Marketing Expert with strong fitness knowledge to drive business growth for our fitness equipment division. The ideal candidate must have hands-on understanding of fitness equipment, strong B2B sales experience, and the ability to handle end-to-end customer management — from lead generation to final delivery coordination.

This is a target-based role requiring proactive lead generation, cold calling, client conversion, and team coordination.

Key Responsibilities

1️⃣ Sales & Revenue Generation

Achieve monthly and quarterly sales targets

Drive B2B sales (gyms, fitness studios, corporate wellness centers, hotels, institutions, dealers)

Generate revenue through strategic pitching and relationship building

Prepare quotations, negotiate pricing (as per company policy), and close deals

2️⃣ Lead Generation & Cold Calling

Generate new leads through cold calling, field visits, references, and networking

Maintain and update lead database regularly

Follow up consistently with potential clients until closure

Convert leads into confirmed sales

3️⃣ Customer Handling & Conversion

Handle walk-in and online customer inquiries professionally

Understand client requirements and suggest suitable fitness equipment solutions

Conduct product presentations and demonstrations

Build long-term relationships with customers

Ensure high customer satisfaction and repeat business

4️⃣ Fitness & Product Expertise

Have strong knowledge of fitness equipment (cardio, strength, functional training, accessories, etc.)

Explain technical features, workout benefits, and equipment applications confidently

Guide customers based on their business goals and fitness needs

Stay updated on new fitness trends and equipment innovations

5️⃣ Team Coordination & Operations Handling

Coordinate with the Service Team for installation and after-sales support

Coordinate with the Delivery Team to ensure timely dispatch and installation

Act as a bridge between customer and internal departments

Ensure smooth execution from order confirmation to final delivery

6️⃣ Marketing & Business Development

Support marketing campaigns and promotional activities

Identify new market opportunities and partnerships

Participate in fitness events, exhibitions, and networking opportunities

Work closely with management and other team members for business growth strategies

Required Skills & Qualifications

Proven experience in B2B Sales (mandatory)

Experience in fitness industry or strong fitness background preferred

Excellent communication, negotiation, and persuasion skills

Comfortable with cold calling and target-based performance

Strong coordination and problem-solving abilities

Ability to handle multiple clients and tasks efficiently

Self-driven, responsible, and result-oriented mindset

Performance Expectations

Monthly sales targets must be achieved

Regular lead generation activity required

Daily follow-ups and reporting

High conversion rate from inquiry to closure

Smooth coordination ensuring customer satisfaction

Compensation

Fixed Salary + Performance-Based Incentives

Growth opportunity in expanding fitness equipment business