Senior Sales Executive

About Sprig

Sprig is a fast-growing premium mobile accessories brand focused on Color, Material & Finish (CMF) innovation. With a wide range of high-quality products and a strong presence across e-commerce platforms, Sprig aims to redefine the mobile accessories experience through design, durability, and performance.

Job Summary

We are looking for a high-energy Sales Executive to drive offline retail expansion and B2B sales for Sprig. The role involves onboarding retail partners, managing distributor relationships, and ensuring strong product placement and sell-through in stores.

• Key ResponsibilitiesIdentify and onboard new retail stores, distributors, and channel partners
• Build and maintain strong relationships with retailers and distributors
• Drive secondary sales and ensure product movement at store level
• Ensure proper product display, branding, and visibility in stores
• Meet and exceed monthly sales targets and revenue goals
• Conduct regular market visits to track competition and gather insights
• Coordinate with internal teams for inventory, pricing, and promotions
• Train retail staff about Sprig products and key selling points (CMF, quality, variety)
• Track payments, collections, and outstanding dues from partners

Requirements

• 1–4 years of experience in field sales / channel sales / distribution sales
• Experience in mobile accessories, electronics, or FMCG is a plus
• Strong understanding of retail market and dealer networks
• Good communication and negotiation skills
• Willingness to travel extensively within assigned territory
• Self-driven and target-oriented

Key Skills

• Channel sales & distribution management
• Relationship building
• Negotiation & closing deals
• Market intelligence
• Execution & follow-through
• KPIs / Performance MetricsNumber of new retailers/distributors onboarded
• Monthly sales & revenue targets achieved
• Secondary sales growth
• Retail coverage & market penetration
• Payment collections efficiency

What We Offer

• Competitive salary + high-performance incentives
• Opportunity to work with a fast-growing premium brand
• Career growth in sales and business expansion
• Exposure to product innovation and branding (CMF-led strategy)