Senior SEO Executive

We are looking for a hands-on SEO & Performance Marketing Executive who can independently manage website SEO, execute Shopify changes, and support paid advertisements across major marketplaces. This role is ideal for someone who understands both organic growth and performance-driven e-commerce.

🔍 SEO & Website (Shopify) Responsibilities

• Own on-page & technical SEO for the Shopify website
• Optimize:
• Product pages (titles, meta, descriptions, URLs)
• Collection pages & blogs
• Site structure, internal linking, and page speed
• Implement SEO-driven Shopify changes:
• Content updates
• Page creation / modification
• Schema & basic HTML edits (no heavy dev work)
• Track performance using Google Search Console, GA4, and SEO tools
• Identify keyword opportunities for D2C & marketplace alignment

🛒 Marketplace Ads & Growth SupportSupport and manage ads on:

• Amazon Ads
• Flipkart Ads
• Myntra Ads
• Nykaa Ads
• Keyword research and listing optimization for marketplaces
• Monitor:
• Ad spends
• ROAS
• Search term performance
• Coordinate with the e-commerce team for offers, pricing, and creatives

📊 Reporting & Analytics

• Weekly and monthly reporting on:
• SEO performance (traffic, rankings, conversions)
• Marketplace ads (spends, ROAS, conversions)
• Share insights and recommendations with founders
• Track experiments and improvements

🧠 Skills & Requirements

• Strong hands-on SEO experience (not just theory)
• Proven experience with Shopify backend
• Familiarity with marketplace advertising dashboards
• Working knowledge of:
• GA4
• Google Search Console
• Keyword tools (Ahrefs / SEMrush / Ubersuggest etc.)
• Basic understanding of conversion optimization (CRO)
• E-commerce / D2C background strongly preferred

🎓 Education

• Any relevant degree or certification
• Skills, results, and ownership matter more than formal education

💼 What You’ll Get

• High ownership role in a fast-growing D2C brand
• Direct impact on traffic, sales & ROAS
• Work closely with founders & marketing team
• Opportunity to grow into a Performance Marketing Lead role