Social Media Manager

Position: Social Media Manager

Experience: 2–5 Years

Company Description

Healthy Master is a visionary organization founded with the goal of promoting healthy eating habits by providing high-quality, nutritious products. Dedicated to replacing junk food with healthier alternatives, Healthy Master combines its food mission with initiatives to spread awareness, having conducted over 67 health drives in schools, apartments, and shopping malls. Committed to social responsibility, the company actively participates in CSR efforts to give back to the community. Based in India, Healthy Master is striving to revolutionize the Indian nutrition space with its unwavering dedication to health and wellness. For more information, visit their active social media pages on Facebook, Instagram, Twitter, and YouTube.

Role Description

This is a full-time, on-site role based in Bengaluru for a Social Media Manager. The Social Media Manager will oversee all social media accounts to enhance online presence and engagement. Key responsibilities include crafting and implementing social media strategies, managing content calendars, optimizing posts for audience reach, analyzing performance metrics, and collaborating with teams to execute digital campaigns.

Qualifications

Strong skills in Social Media Marketing and Social Media Optimization (SMO).

Exceptional Communication and Writing abilities to create compelling content.

Experience in developing and executing effective Content Strategies aligned with brand goals.

Ability to analyze social media analytics and familiarity with social media tools.

Proven ability to stay updated on the latest trends and best practices in social media platforms.

Bachelor’s degree in Marketing, Communications, or a related field is preferred.

Experience in the health and wellness or nutrition industry is an added advantage.

Roles & Responsibilities:

1. Manage and oversee all company social media accounts across platforms (Instagram, Facebook, LinkedIn, Twitter, etc.).

2. Respond promptly and professionally to messages, comments, and inquiries on social media.

3. Identify and connect with influencers for collaborations and schedule meetings or campaigns.

4. Plan, create, and run paid ad campaigns on Meta, LinkedIn, and Google platforms to enhance reach and engagement.

5. Lead and guide the social media team to ensure consistent branding and performance.

6. Analyze social media metrics, prepare performance reports, and suggest strategies for improvement.

7. Stay updated with current social media trends, tools, and best practices to drive engagement and growth.