Job description

About the Role

Were looking for a dynamic, forward-thinking Social Media Strategist to lead our digital presence and drive engagement across platforms. The ideal candidate lives and breathes social media trends, has a solid understanding of platform algorithms, and is comfortable integrating AI tools to plan, automate, and optimize content strategies.

This role will be key in building and growing our brand voice, creating high-performing content, and collaborating with creative teams to execute ideas that resonate with our audience.

Key Responsibilities

• Content Strategy & Planning:
• Create and execute engagement-driven social media strategies aligned with our brand goals and target audience.
• Trend Monitoring & Real-Time Engagement:
• Stay ahead of trends, viral content, and emerging AI tools to keep our content fresh, relevant, and high-performing.
• Platform Expertise:
• Deep understanding of algorithms and engagement mechanics across Instagram, Facebook, Pinterest, LinkedIn, YouTube, and X (Twitter) to ensure optimal reach and visibility.
• Automation & AI Integration:
• Utilize AI-based platforms for content planning, automation, scheduling, and performance optimization. Identify new tools to improve workflow and performance.
• Collaboration:
• Work closely with the creative and content teams to bring strategies to life through impactful visuals and messaging.
• Brand Building:
• Maintain a consistent tone and identity across all channels while working to grow a strong, recognizable, and trusted brand online.
• Reporting & Optimization:
• Analyze metrics, report on performance, and iterate strategies to boost reach, engagement, and conversions.
• Discipline & Proactivity:
• Be a self-starter who consistently meets deadlines, adapts quickly, and proactively brings new ideas to the table.

Requirements

• Minimum 3 years of experience in social media strategy and content planning.
• Proven track record of growing brand presence and engagement on social platforms.
• Familiarity with social media algorithms, engagement tactics, and analytics.
• Hands-on experience with AI-powered tools for content automation and planning (e.g., ChatGPT, Notion AI, Canva AI, etc.).
• Strong communication and coordination skills to work with creative and marketing teams.
• Creative thinker with a structured, disciplined approach to content calendar planning and execution.
• Passionate about storytelling, trends, and digital innovation.