Area Sales Manager

Job Title: Area Sales Manager (ASM) – Bangalore & Karnataka

Location: Bangalore, India (Handling Karnataka)

Industry: FMCG (Beverages – Mocktails & Functional Drinks)

Department: Sales – General Trade, Modern Trade & HoReCa

Experience Required: 6–12 years

Salary: As per industry standards

Reporting to: Regional / Head of Sales

A fast-scaling Indian beverage brand revolutionizing the way people experience mocktails. Made with 100% natural fruits and herbs, we deliver refreshing, clean-label drinks with zero preservatives and artificial ingredients. With a strong presence across Q-commerce, vending machines, HoReCa, and general trade, Swizzle is growing rapidly and aims to become a globally loved beverage brand.

Role Overview:We are looking for a dynamic and result-oriented Area Sales Manager (ASM) to drive sales operations in Bangalore and key Karnataka markets. The role demands strong execution capabilities, distributor network development, and hands-on leadership to scale business across General Trade, Modern Trade, and HoReCa channels.

• Key Responsibilities:Drive primary and secondary sales to achieve assigned area-wise volume and value targets.
• Build, expand, and manage General Trade, Modern Trade, and HoReCa distribution networks.
• Appoint, develop, and manage distributors, stockists, and key retail outlets.
• Ensure distributors achieve optimal ROI through effective schemes, claims management, and market execution.
• Execute market activation initiatives including visibility, merchandising, promotions, and sampling.
• Develop beat plans and manage the on-ground sales team (Sales Officers, TSIs, DSRs).
• Monitor sales performance, market trends, and competition; take corrective actions when required.
• Ensure FIFO adherence, stock hygiene, and expiry control across the supply chain.
• Strengthen trade relationships and resolve market-level escalations efficiently.
• Share regular market intelligence and feedback with marketing and leadership teams.
• Desired Candidate Profile:6–12 years of experience in FMCG sales; beverage experience (Juices, Dairy, Soft Drinks, Energy Drinks, etc.) preferred.
• Strong experience in distributor management, team handling, and target achievement.
• In-depth knowledge of Bangalore and Karnataka trade markets.
• Proven exposure to General Trade; experience in HoReCa or Modern Trade is an added advantage.
• High energy, execution-focused, and growth-oriented mindset.
• Educational Qualification:Graduate in any discipline
• Opportunity to work with a high-growth, new-age beverage brand.
• Ownership-driven role with significant impact on regional growth.
• Fast-paced, entrepreneurial environment with strong performance incentives