Area Sales Officer

Key Responsibilities:

• Modern Trade (MT):Handle key MT accounts such as LuLu, Spar, Adishwar, M K Retail.
• Manage new product listings, purchase order follow-ups, and execution of consumer offers.
• Drive new store activations and ensure timely coordination with modern trade partners.
• Plan and execute sampling activities to drive visibility and trials.
• Track and report competitor activities in assigned territory.

Quick Commerce & E-Commerce: Manage onboarding and activation of quick commerce & e-commerce platforms.

• Ensure product placement, availability, and performance monitoring.

General Trade (Standalone Supermarkets):Handle standalone supermarket accounts in Bangalore and Karnataka region.

• Ensure new product placements in outlets and drive product visibility.
• Responsible for achieving Primary Sales & Secondary Sales targets.
• Monitor and track secondary sales across freezer and non-freezer outlets.

Team Handling & Development: Manage and motivate a team of Sales Officers, Merchandisers, and Promoters.

• Drive performance on secondary sales, bill cuts, bill value, and focus SKUs.
• Provide sales team motivation regarding new store activations and sales achievement.

Operational Excellence: Ensure timely collection of outstanding payments from MT & GT accounts.

• Share MRM PPTs and Daily/Weekly/Monthly Sales Reports with HO.
• Manage hub stock & inventory as per secondary sales requirements.

Key Deliverables:

• Achievement of primary and secondary sales targets.
• 100% execution of activations, listings, and promotions in MT, GT & Q-commerce.
• Timely submission of MIS, reports, and trackers.
• Effective team management and motivation.
• Efficient stock and payment management.

Qualifications & Skills: Graduate in Sales & Marketing (preferred).

• 1+ years of sales experience in FMCG / Food & Beverages handling MT, GT & E-Commerce.
• Strong experience in Modern Trade account handling and GT (Standalone Supermarkets).
• Good knowledge of quick commerce platforms and their activation process.
• Excellent communication, negotiation & relationship management skills.
• Strong team management & leadership skills.
• Proficiency in MS Office (Excel, PowerPoint) and sales reporting.