Business Development Associate - Marketing

Instahelp- Urban Company is looking for high-energy, curious, and driven individuals to join us as Business Development Associates. This is an on-field role focused on executing offline go-to-market (GTM) strategies, engaging directly with potential users, and driving user acquisition in premium residential societies.

This opportunity is ideal for someone who wants hands-on exposure to real-world marketing, branding activations, and customer interactions in a fast-growing, zero-to-one category.

Key Responsibilities:

• Offline Marketing Activations (B2C)
• Plan and execute offline marketing activations in premium residential societies.
• Coordinate with internal teams to ensure smooth execution of activations.

• User Interaction & Acquisition
• Engage directly with potential users to explain Instahelp offerings.
• Drive user onboarding and acquisition through face-to-face interactions.
• Collect on-ground feedback and user insights to support GTM improvements.

• Branding & Offline Marketing Operations
• Ensure brand visibility and consistent messaging across locations.
• Support operational aspects of offline campaigns and daily reporting.

Eligibility Criteria

• Strong communication and interpersonal skills.
• High energy, curiosity, and willingness to work in an on-field environment.
• Intent to learn, take ownership, and work in a fast-paced setup.
• Comfortable with long on-ground working hours.

What the Candidate Will Gain

• Hands-on exposure to GTM strategy and execution.
• Experience in running offline branding and marketing campaigns.
• Training in customer interaction and user acquisition.
• Deep understanding of how early-stage categories scale on the ground.
• Exposure to working with a leading consumer brand under Urban Company.

Who Should Apply

This role is best suited for someone who:

• Enjoy fieldwork and people interaction.
• Are interested in marketing, branding, sales, or growth roles.