Copywriter

Job Overview:

A copywriter specializes in writing copy that engages and converts, supporting marketing

efforts across various formats, such as social media platforms, sales pages, and direct

mail campaigns. They collaborate with marketing teams to develop content strategies,

craft effective copywriting, and tailor messaging to resonate with potential customers.

A successful copywriter combines copywriting tips, research skills, and a deep understanding

of content writing fundamentals to meet business objectives.

This role involves writing skills in various formats, from billboards to web pages, while

maintaining consistent brand awareness. The ideal candidate should excel at search engine

optimization, creating content marketing strategies, and crafting compelling call-to-

action statements that enhance conversion rates.

Key Responsibilities:

 Understand the goal, audience, and message of a campaign and create copy accordingly.

 Generate creative social media content.

 Create compelling and strategic copy for various marketing materials, including website

content, blog posts, email campaigns, social media content, press releases, and sales

collateral.

 Interpret copywriting briefs to build marketing projects and campaigns

 Collaborate with designers and other professionals on large- and small-scale marketing

projects (e.g. email campaigns and landing pages)

 Edit and proofread copy as needed

 Apply SEO best practices to optimize copy for maximum reach and visibility.

 Knowledge of online content strategy and creation.

 Stay updated on content trends, online content strategy, and industry best practices.

 Excellent writing, editing and proofreading skills.

 Manage multiple projects simultaneously while meeting deadlines and maintaining

high-quality output.

Qualifications & Skills:

 Education: Bachelor's degree in English, marketing, communications, or a related field.

 Experience: 4+ years of proven success in content writing, SEO copywriting, and digital

marketing campaigns.

 Technical skills: Proficiency with content management systems (CMS).

 SEO knowledge: Expertise in writing copy optimized for search engine optimization.

 Creativity: Strong writing skills for crafting good copy that captivates, informs and

converts.

 Research skills: Deep understanding of copywriting fundamentals, conduct market

research and target audience analysis.

 Soft Skills: Excellent collaboration, organizational, and time-management abilities, with

keen attention to detail.

Why Join Us:

Work in a dynamic and creative environment with opportunities for professional growth.

Collaborate with a passionate team of marketers and designers to create impactful campaigns.

Make a tangible impact on the brand’s voice and digital presence.

• Job Type: Full-time