Role Overview

The Content and Brand Specialist will develop and implement content strategies that align with our brand voice and marketing objectives. This role requires a creative mind, excellent writing skills, and a deep understanding of digital marketing trends.

Key Responsibilities

• Develop and manage content calendars for various platforms (website, blog, social media)
• Create engaging, high-quality content including articles, social media posts, newsletters, and marketing materials
• Ensure brand consistency across all content and marketing initiatives
• Collaborate with design team to create visually appealing content
• Analyze content performance and provide data-driven recommendations for improvement
• Stay up-to-date with industry trends and best practices in content marketing and branding
• Manage and grow our social media presence across platforms
• Assist in developing and maintaining brand guidelines

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field
• 3-5 years of experience in content creation and brand management
• Excellent writing and editing skills with a strong portfolio of work
• Proficiency in SEO best practices and content optimization
• Experience with social media management tools and analytics platforms
• Strong understanding of various content formats and channels
• Ability to work independently and collaboratively in a fast-paced environment
• Excellent time management and organizational skills

Preferred Skills

• Experience with Adobe Creative Suite (Photoshop, InDesign)
• Familiarity with content management systems (e.g., WordPress)
• Basic understanding of HTML and CSS
• Experience with video production and editing