Digital Marketer

KEY ROLES AND RESPONSIBILITES

• Plan, execute, and manage digital marketing campaigns across social media, Google Ads, and other platforms.

• Manage and grow the company’s social media presence through creative content, regular posting, and audience engagement.

• Conduct keyword research and optimize website content to improve search engine rankings (SEO).

• Create and analyze Google Ads campaigns to improve ROI through optimized targeting and budgeting.

• Develop and manage content calendars, blogs, newsletters, and other marketing materials.

• Monitor website and campaign performance using tools like Google Analytics, Search Console, and Meta Business Suite.

• Collaborate with designers, writers, and developers to create high-quality marketing assets.

• Identify trends, insights, and new opportunities to improve marketing performance.

• Prepare weekly and monthly performance reports with actionable recommendations.

• Assist in lead generation and conversion strategies through landing page optimization and marketing automation tools.