Digital Marketer

We are looking for a Digital Marketing & Video Editing Specialist to enhance the online presence of our hospital and doctors. This role involves executing digital marketing strategies while creating engaging video content to educate patients, promote healthcare services, and strengthen our brand identity. The ideal candidate should have experience in healthcare marketing, video content creation, and social media management.

Job Title: Performance Marketing Analyst – Healthcare (Mid-Senior Level)

Experience Required: 3+ Years

Job Type: Full-time

Work Mode: In-person

Shift: Day Shift

Job Summary

We are hiring a Performance Marketing Analyst with 3+ years of experience to drive patient acquisition and brand growth for our hospital and doctors through data-driven digital marketing strategies. This role focuses on paid media, analytics, SEO, conversion optimization, and website performance. The ideal candidate has hands-on experience managing healthcare or service-based campaigns with a strong analytical mindset.

Key Responsibilities

Performance & Paid Marketing

Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook & Instagram), and other healthcare platforms.

Manage campaign budgets, bidding strategies, audience targeting, and A/B testing to maximize ROI and patient leads.

Track conversions, CPL, CPA, ROAS, and other key performance metrics.

Analytics & Reporting

Analyze website traffic, campaign performance, and user behavior using Google Analytics, Google Tag Manager, and Search Console.

Create regular performance reports and actionable insights for management and stakeholders.

Identify trends, gaps, and growth opportunities based on data analysis.

SEO & Website Optimization

Manage on-page and technical SEO for hospital services and doctor profiles.

Coordinate blog and landing page optimization focused on patient search intent.

Maintain and update website content using basic HTML or CMS platforms.

Improve website conversion rates through landing page and UX optimization.

Social Media & Online Presence

Optimize hospital and doctor profiles on Google My Business, healthcare directories, and social platforms.

Support organic and paid social strategies to improve reach, engagement, and inquiries.

Ensure all digital communication follows healthcare marketing guidelines and patient confidentiality norms.

Content & Creative Coordination (Minimal Video Scope)

Coordinate performance creatives such as banners, short clips, and ad formats.

Perform basic video edits if required (cropping, resizing, publishing).

Work with internal teams or external agencies for advanced creative needs.

Required Skills & Qualifications

3+ years of experience in performance marketing or digital marketing analytics.

Strong hands-on experience with Google Ads, Meta Ads, and analytics tools.

Solid understanding of SEO, conversion tracking, and funnel optimization.

Working knowledge of HTML/CMS for website maintenance.

Experience in lead generation for service-based or healthcare businesses preferred.

Preferred Qualifications:

• Experience in hospital or healthcare digital marketing.
• Knowledge of medical terminology and patient engagement strategies.