Digital Marketing Executive

Role Overview

A skilled digital marketing professional responsible for:

• Running & optimising high-performing Google Ads + Meta campaigns
• Creating engaging, patient-centric content and short-form videos
• Driving qualified leads, clinic appointments, and brand engagement

• Key Responsibilities

• 1. Performance Marketing (Google Ads + Meta Ads)Plan, launch & optimise Search, P-Max, Display, Call-Only & Meta Lead campaigns
• Conduct keyword research, audience testing & competitor benchmarking
• Manage budgets, bids, and conversion tracking via GA4/GTM
• Run retargeting & hyperlocal 5 km radius campaigns
• Track CPL, CTR, CPV, lead quality & ROAS; share weekly/monthly reports

• 2. Content Creation & WritingWrite clear, compelling content for social media, landing pages, blogs & doctor stories
• Create scripts/storyboards for reels, educational videos & testimonials
• Craft brand-aligned messaging for all BTL creatives (pamphlets, posters, ads)

• 3. Video Production & EditingShoot short doctor videos, patient journeys & clinic highlights
• Edit videos using CapCut/VN/Adobe/Canva with clean subtitles & transitions
• Repurpose videos across Instagram, YouTube & WhatsApp

• 4. Social Media HandlingPlan, post & manage daily content across all platforms
• Track performance & suggest creative angles for engagement boost

• What We’re Looking For1–2 years of hands-on experience in Google Ads + Meta Ads (mandatory)

• Ability to write, shoot, edit & publish content independently
• Strong understanding of consumer psychology and aesthetics
• Analytical mindset + creative thinking + execution ownership
• Able to work in a fast-paced healthcare marketing setup

• Skills RequiredGoogle Ads Manager, Meta Business Manager

• GA4, GTM, Keyword Planner
• Content writing & storytelling
• Mobile/DSLR shooting & Video editing
• Basic design sense (Canva/Figma)