Digital Marketing Executive

🎯 Role ObjectiveWe are looking for a Digital Marketing Executive who can independently plan, execute, and optimize paid marketing campaigns for Ready-to-Move Residential Projects across Meta (Facebook & Instagram) and Google Ads, along with designing ad creatives that generate high-quality leads.

• 🛠 Key Responsibilities🔹 Paid Advertising (Core Responsibility)Plan, launch, and manage Meta Ads (Facebook & Instagram) for real estate lead generation
• Run and optimize Google Ads:
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• Search Ads
• Display Ads
• YouTube Ads (if required)
• Focus on high-intent keywords for ready-to-move residential properties
• Monitor daily performance:
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• CPL, CTR, Conversion Rate, Lead Quality
• Optimize campaigns regularly to improve ROI and lead quality
• A/B test ad copies, creatives, audiences, and landing pages
• Manage monthly ad budgets and provide utilization reports
• 🎨 Creative Design & ContentDesign static creatives, banners, and basic videos for ads
• Create:
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• Property-focused creatives (pricing, possession, amenities)
• Offer-based creatives (discounts, limited inventory, RTMI advantage)
• Adapt creatives as per platform guidelines (Meta & Google)
• Work on tools like Canva / Photoshop / Illustrator (basic video editing is a plus)
• 📊 Reporting & CoordinationShare weekly & monthly performance reports
• Coordinate with:
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• Sales team for lead quality feedback
• CRM team for source tracking and funnel optimization
• Ensure proper campaign and source tracking via CRM & landing pages
• ✅ Required SkillsHands-on experience with Meta Ads Manager & Google Ads
• Strong understanding of real estate lead generation
• Experience in running RTMI / residential property campaigns
• Creative mindset with design skills
• Knowledge of:
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• Audience targeting
• Retargeting & lookalike audiences
• Conversion tracking & pixels
• Good analytical & reporting skills
• ⭐ Preferred QualificationsExperience in Real Estate / Developer / Channel Partner marketing
• Knowledge of landing page optimization
• Basic understanding of CRM integration (Sell.do, LeadSquared, etc.)
• Ability to work independently and manage multiple campaigns
• 🎁 What We OfferOpportunity to work on live real estate projects
• Performance-based growth
• Exposure to high-budget paid campaigns
• Fast-paced, result-oriented environment