Digital Marketing Executive

Job SummaryWe are looking for a proactive and creative Digital Marketing Executive to promote our Study Abroad and Study in India admission services across global markets. The role focuses on generating quality student leads, increasing brand visibility, and supporting student recruitment through strategic digital marketing campaigns.

• Key Responsibilities
• Plan, execute, and optimize digital marketing campaigns for Study Abroad and Study in India programs
• Generate student leads through Google Ads, Meta Ads, and other digital platforms
• Manage and grow social media channels (Instagram, Facebook, LinkedIn, YouTube)
• Create and promote content related to universities, courses, countries, visa processes, and student success stories
• Optimize website content and landing pages for student admissions and inquiries
• Implement SEO strategies to rank for education-related keywords
• Manage email and WhatsApp marketing campaigns for student engagement and follow-ups
• Track campaign performance, analyze lead quality, and prepare detailed reports
• Work closely with counselors and admission teams to align marketing campaigns with intake deadlines
• Stay updated on global education trends, admission cycles, and student recruitment strategies
• Requirements & Skills
• Bachelor’s degree in Marketing, Business, Mass Communication, or a related field
• Experience in digital marketing (education consultancy experience preferred)
• Strong knowledge of lead generation, paid ads, SEO, and social media marketing
• Familiarity with tools such as Google Analytics, Google Ads, Meta Business Manager, CRM systems
• Excellent content writing and communication skills
• Ability to target and engage students across different countries and demographics
• Strong analytical and problem-solving skills
• Preferred Qualifications
• Experience marketing Study Abroad destinations (UK, USA, Canada, Australia, Europe, etc.)
• Knowledge of Indian and international education systems
• Certifications in Google Ads, Digital Marketing, or Lead Generation
• Experience with marketing automation and CRM platforms
• What We Offer
• Competitive salary with performance-based incentives
• Opportunity to work in the global education consulting industry
• Career growth and skill development opportunities
• Supportive and collaborative work environment