Digital Marketing Executive

Key Responsibilities:

• Plan and execute all digital marketing campaigns (SEO, SEM, social media, email, content).

• Manage Google Ads, Meta /Instagram Ads, and other paid ad platforms.

• Optimize website content, landing pages, and user funnels to improve conversion rates.

• Perform keyword research, competitor analysis, and SEO audits.

• Handle social media accounts: content planning, posting, engagement, and growth.

• Analyze campaign performance using Google Analytics, Meta Insights, and other tools.

• Coordinate with designers, writers, and developers for campaign creatives.

• Monitor trends and insights to suggest improvements and innovation.

• Generate weekly/monthly reports and ROI tracking.

Preferred Skills:

• Experience with remarketing and conversion optimization.

• Familiarity with CRM tools and lead tracking systems.

• Knowledge of local SEO and Google My Business optimization.

• Creative mindset and strong attention to detail.