Digital Marketing Executive

He or She should posses the following skills and atleast 1 year work experience with proof of earlier employment.

Digital Marketing skills

Promoting products/services online

Generating traffic

Converting leads

Building brand awareness

2️⃣ *Marketing Basics*

Target audience

Customer journey

Funnel (Awareness → Consideration → Conversion)

Branding basics

Value proposition

3️⃣ *Platforms usuage

Google

Instagram

Facebook

YouTube

LinkedIn

Twitter (X)

4️⃣ *Social Media Marketing (SMM)*

Content creation

Reels & short-form videos

Engagement strategy

Hashtags & trends

Community building

5️⃣ *Search Engine Optimization (SEO)*

On-page SEO

Off-page SEO

Keywords research

Technical SEO basics

Backlinks 🔥 Very important for organic growth

6️⃣ *Content Marketing*

Blog writing

Copywriting

Email newsletters

Storytelling

Hooks & CTAs

7️⃣ *Email Marketing*

Email list building

Campaign creation

Automation

Conversion tracking

8️⃣ *Paid Advertising (Performance Marketing)*

Google Ads

Facebook Ads

Instagram Ads

YouTube Ads

Retargeting 🔥 High income skill

🚀 *ADVANCED DIGITAL MARKETING*

9️⃣ *Analytics & Tracking*

Google Analytics

Conversion tracking

UTM parameters

KPI analysis

ROI measurement

🔟 *Sales Funnels*

Landing pages

Lead magnets

Funnel optimization

A/B testing

1️⃣1️⃣ *Affiliate Marketing*

Affiliate networks

Product promotion

Commission structure

1️⃣2️⃣ *Marketing Automation*

CRM tools

Email automation

Chatbot automation

1️⃣3️⃣ *E-commerce Marketing*

Shopify basics

Product ads

Conversion optimization

⚙️ *SKILLS

1️⃣4️⃣ *Copywriting*

Headlines

Emotional triggers

Persuasion techniques

1️⃣5️⃣ *Personal Branding*

LinkedIn growth

Instagram positioning

Authority building

1️⃣6️⃣ *Video Marketing*

YouTube growth

Shorts/Reels strategy

Script writing

1️⃣7️⃣ *Data-Driven Marketing*

Reading insights

Improving campaigns

Scaling ads

⭐ TOOLS

Google Analytics

Google Ads

Meta Ads Manager

Canva

Mailchimp

SEO tools (Ahrefs / SEMrush