As a Digital Marketing Executive, you will be responsible for developing, implementing, and managing digital marketing campaigns that promote our company and its products/services. Your role will encompass both strategy and execution, with a focus on leveraging digital channels to drive brand awareness, customer engagement, and lead generation.

Key Responsibilities:

1. Campaign Management:
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• Plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
• Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

1. Website Management:
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• Maintain and update company website, ensuring all content is up-to-date and SEO-optimized.
• Utilize CMS to make necessary updates and improvements.

1. Social Media Management:
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• Manage and optimize social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.) to increase visibility and engagement.
• Develop and manage social media campaigns to align with marketing strategies.

1. Content Creation:
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• Create and optimize content for various digital platforms, including website, blogs, social media, and online ads.
• Collaborate with designers, content creators, and other team members to produce high-quality content.

1. Email Marketing:
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• Design, build, and maintain email marketing campaigns.
• Segment databases and personalize campaigns based on user behavior and preferences.

1. Analytics and Reporting:
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• Utilize Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives.

1. SEO and SEM:
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• Perform keyword research and optimize content for search engines.
• Manage paid search campaigns (Google Ads, Bing Ads) to maximize ROI.

1. Digital Trends and Research:
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• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

Requirements:

• Proven experience as a Digital Marketing Executive or similar role.
• Excellent understanding of digital marketing concepts and best practices.
• Experience with B2B and B2C digital marketing strategies.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Hands-on experience with SEO/SEM, Google Ads, and social media platforms.
• Experience in setting up and optimizing Google Ads campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Qualifications:

• Bachelor's degree in Marketing, Digital technologies, or relevant field.
• Additional certifications in Google Analytics, Google Ads, or similar will be a plus.

Personal Attributes:

• Strong communication and interpersonal skills.
• Ability to multitask and prioritize in a fast-paced environment.
• Creative thinker with an innovative approach to problem-solving.
• Team player who can also work independently.
• Attention to detail and commitment to quality.

Benefits:

• Competitive salary and benefits package.
• Opportunity for professional growth and development.
• Dynamic and collaborative work environment.